From Generic to Genuine: Building a Messaging Strategy That Converts
February 18th 2025 @1pm GMT
About this webinar
In a crowded sales environment, generic outreach no longer works. Prospects are inundated with cookie-cutter messages that fail to address their specific challenges. This 30-minute webinar focuses on crafting authentic, high-impact messaging strategies that stand out, resonate with prospects, and drive meaningful conversations.
By the end of this session, you’ll know how to:
- Prioritise key accounts: Develop a framework to focus on high-value prospects.
- Define buyer personas: Tailor messaging based on your audience’s priorities and pain points.
- Research resonating themes: Uncover trends and motivations that align with your prospects' needs.
- Craft high-impact messaging: Build outreach strategies that cut through the noise and drive engagement.
- Drive action: Turn outreach into booked meetings with a proven messaging process.
Save your spot today!
Meet this month's expert speaker
Chris Ritson
Founder of chrisritson.xyz and thesdrleader.com
Chris runs two businesses dedicated to helping SDRs and SDR leaders excel. In Business 1.0, he offers best-selling digital courses and live Bootcamps to help SDRs hit quotas and get promoted. In Business 2.0, he works with SDR leaders to build high-performance teams through his SDR Leader Bootcamp.
Why attend this event?
This isn’t just about theory, it’s about achieving real results. After this expert-led session, you’ll walk away with actionable strategies to help your team create messaging that truly connects, engages, and converts. Say goodbye to blending in, and learn how to take your outreach from generic to genuine, making an impact that actually matters.
Don’t miss out on this opportunity to transform your messaging strategy and set your SDR team up for success!
Who should attend?
Sales development leaders
Looking to elevate team performance and improve messaging strategies.
Biz development managers
Looking to boost outreach effectiveness and meeting conversion rates.
What people are saying
"The sessions were super practical and full of insights I could start using right away. It’s made a big difference in how I lead my team."
"I’ve met some amazing people who really get the challenges we deal with. The connections I’ve made have been so valuable."
"The expert talks were packed with actionable tips that helped me boost my sales team's performance. Definitely worth it for any sales leader!"
SDL Monthly Partner Webinar Series
Hosted by the SDL Community
This webinar series is designed specifically for SDR leaders eager to deepen their strategic insight and build future-proof teams. Each 30-minute session, hosted by industry experts, addresses timely challenges, leadership tactics, and long-term strategies to enhance SDR performance. There will be an optional 15 minute Q&A with the guest speaker after the session.
Webinars are held on the third Tuesday of each month at 1PM.