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Empower your leadership journey

For SDR leaders, by SDR leaders


Being an SDR leader is tough. You’re expected to hit targets and inspire your team, all while navigating challenges that no one prepares you for. We get it, because we’ve been there too. That’s why we created Sales Development Leaders: a space built specifically for SDR leaders to connect, learn, and grow. If you’re ready to take control of your career and tackle your challenges with confidence, you’re in the right place.

What is SDL?

SDL is a vibrant community built to help sales professionals across the UK and Europe thrive. We’re here to support SDR leaders with tailored events, meaningful networking opportunities, and exclusive perks—like partnerships with top recruiters, software providers, and training experts. It’s all about giving you the tools and connections you need to grow and succeed.

Why join SDL?

The SDR leadership path is full of twists and turns, but you don’t have to navigate it alone. Elevate your leadership expertise and quickly grow your career with exclusive access to:

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  • Results-focused workshops: Dive into expert-led sessions with actionable insights on advanced sales strategies and leadership techniques—from leaders who have been exactly where you are.
  • Networking events: Build meaningful connections at monthly breakfasts, regular meet ups, and exclusive events tailored for sales leaders. Get to know a supportive community of like-minded professionals who understand your role better than anyone else.
  • Leadership development: Tap into shared expertise and resources to grow your confidence, sharpen your leadership skills, and take your career to the next level.
  • Member savings: Unlock exclusive discounts on recruitment services, software tools, and premium training and development programs to level up your leadership skills.

Who should join SDL?

We’re here to support SDR leaders across the UK and Europe, but especially:

First-time SDR leaders who need guidance and support as they step into a more challenging role.

More experienced leaders making the transition from first-line to second-line management and looking to level up their leadership skills.

See what people are saying

“I finally feel like I have a group of people who truly understand my challenges. SDL isn’t just a group—it’s a community I rely on.”
A photo of Shaun Benson, Marketing Manager, Agriflora Inc.
James, Sales Development Manager, London
“Joining SDL has made a huge difference for my career. The advice I’ve received here helped me lead my team more effectively, and even secure a promotion!”
A photo of Shaun Benson, Marketing Manager, Agriflora Inc.
Emma, SDR Team Leader, London
“SDL gave me the confidence to step into second-line management. The support and guidance are unmatched.”
A photo of Shaun Benson, Marketing Manager, Agriflora Inc.
Mike, Head of Sales Development, Amsterdam

Our story

When we stepped into SDR leadership, we were left to figure it out on our own. No playbooks, no mentors, no support system. The result? Mistakes, frustration, and a lot of wasted time. We created SDL so you don’t have to go through the same struggles. SDL's founders are active SDR leaders facing the same challenges as you every day, which means the guidance you receive is not only empathetic but also rooted in real-time, practical experience.

  • Empathetic leadership

    As current SDR leaders, we’ve faced the same obstacles you’re tackling now. That’s why our guidance is always practical, relevant, and rooted in firsthand experience.

  • Real-time insights

    Insights that matter: We’re actively working in the field, so the strategies and advice we share are designed to address today’s market realities—not outdated theories or guesswork.

  • Solutions you can trust

    Everything we offer has been tested and proven in real-world scenarios, giving you the confidence to put it into action and see results.

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Meet the SDL founders

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Rich Belson

Rich brings a dynamic touch to SDR leadership and is  celebrated for his success in launching and scaling brand new SDR functions. He blends deep experience across various roles with a personal passion for shaping effective strategies, steering diverse teams to new heights and nurturing team skills and talents.
Strat Headshot

Strat Canning

Strat excels in global sales development, where he is recognised for nurturing teams that not only meet but exceed their goals. Strat values innovation and shared success and is dedicated to continuously developing effective strategies and building supportive cultures which make him a pivotal leader in the industry.

Emily Headshot

Emily Parker

Emily thrives on building teams where individuals can grow and excel. She is deeply invested in mentoring, especially for women in the tech sector. Emily's approach is both strategic and personal, focusing on creating opportunities for career advancement and fostering a culture of achievement and support.
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Ben Smith

Ben is a strategist at heart, specialising in crafting go-to-market frameworks and spearheading initiatives that push business boundaries. Known for his pivotal role in driving business growth and operational efficiency, Ben’s approach to leadership is all about clarity, purpose, and relentless pursuit of goals.

Take the next step in your leadership journey

SDL exists to help you succeed, no matter where you are in your SDR leadership journey. Don’t wait for the answers to come to you—find them here, with us.

Join Sales Development Leaders today:

 

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